A questionnaire was created and 20
people were surveyed using 10 questions covering what they would like featured
and on a college magazine. The results came back and statistics showed that 90%
of people do not read the college magazine which unfortunately shows that this
product would not work therefore we would need to encourage students to buy it
and feature content that would interest them enough to make them get one. I
found out the top colours people would be attracted to on the front cover is
black, blue, red, green and white. I identified that the time period for each
issue to be published was 20% every fortnight, 30% surveyed monthly and 30%
every term, these results are very broad as the percentages are too close so it
would come down to the amount every year. For example, there would be 3 a year
if it was published every term but 10 a year roughly if it was every month
therefore more profit. However, 40% of people surveyed that they are not
prepared to pay for it yet 20% said they were prepared to pay 50p. The top
features people would want in the magazine are music, food (which could be for
vouchers), fashion (e.g. trendy college wear), competitions and revision advice/tips.
Additionally I found out 95% of people surveyed yes as in they would want free
stuff to be included in the magazine so this gives a good reason for a price to
be put on the magazine. I discovered that 70% of people surveyed either a
student or students work to be featured on the front cover- this gives a chance
for any art subject students to display their work and show their achievements.
A question was asked as to whether they would want the magazine to be
multi-platform and 80% said yes, so this gives a good idea to add a web address
on the contents page. 75% of people said yes to including advertising in this
magazine, this is a good way to get businesses involved for more resources and
profit. Finally, the majority of the people said they would want the magazine
distributed in the reception area or the coffee shop in the college.
Thursday, 15 October 2015
Questionaire
Do you read the student magazine?
Yes No
What three colours would attract you to a magazine front cover?
1) 2) 3)
How often would you like the magazine published?
Weekly Fortnight Monthly Half-Term Term
How much would you pay for a college magazine?
Nothing 25p 50p £1 £2
What would you like in the college magazine?
Health Advice Music Problem page Fashion Revision Advice Technology College Events News Competitions Food
Would free stuff encourage you to buy the magazine?
Yes No
What images would you like on the front cover?
Student Students work Teacher Other
Would you like the magazine to be multi-platform?
Yes No
Do you want advertising in the magazine?
Yes No
Where would you like the magazine distributed?
College Magazine Analysis
On this front cover for the College Magazine is a man all
dressed in white, along with the background that is monochromatic, this gives a
dull feel, however with the colours on top it purposely makes them stand out. There
are 4 colours featured on the front keeping it simple and less confusing for
the readers.
The masthead is bold and thick font all in caps locks and the
colour orange, this colour doesn’t contrast any of the other colours but would
stand out from a distance. The masthead is in fact taking up to lines because
at the end of the word underneath is the word ‘lifestyle’ in a subtle font and
colour. Some of the masthead has been covered by the man in the main image,
however people would still know what this magazine is if they are a regular
buyer because the font and style would always be consistent throughout all of
the issues. Even if they weren’t a regular buyer, you can still make out what
the masthead says.
There are many cover lines on both sides, some relating to
college life, some to do with fashion while other parts are sport based, and
this makes it suitable to the target audience which would be college students.
There are lots of cover lines so there is a lot keeping the students up to date
if they haven’t already with their work. There is no main cover line which can
be chosen at obvious choice because they are all different sized fonts and of
the four colours because there are so many different articles and information
that would appeal to any type of college student.
This magazine is based on summer style which comes out yearly
every summer season because there is no specific date to which exact month of
the year.
Sunday, 11 October 2015
Analysis of Q Magazine
Founders Mark Ellen and David Hepworth were shocked by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs.
Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.
Q now distributes there magazine monthly to the consumers.
In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason is that a single-letter title would be more prominent on newsstands.
In January 2008 EMAP sold its consumer magazine titles, including Q, to the Bauer Media Group.
The magazine has an extensive review section. There features also include new releases (music), reissues (music), music compilations, film and live concert reviews, as well as radio and television reviews. Much of the magazine is devoted to interviews with popular musical artists. The median age of the consumer is 34 years old, so this magazine is more aimed towards the older generation especially because the founders were shocked that a generation of older music buyers were ignored before they started this magazine.
Q has aspects of multi-platform including its own website and after a few years as a radio jukebox, Q radio launched in June 2008 as a full service radio station with a complete roster, however in mid-2013 the station was closed after owners Bauer media decided to use the station's bandwidth on various platforms (DAB, Digital TV) to launch Kisstory. There was formerly a Q TV television channel in the UK but this closed on 3 July 2012.[7]
Q also holds a yearly awards ceremony called the Q Awards.
Overview of the Magazine Industry RESUBMISSION
The magazine industry produces and distributes magazines in format of print and electronic format, including on the internet.
The industry is split between consumer-targeted magazines, which comprise about two-thirds of the industry, and professional periodicals, which make up the remaining third. The industry's two main sources of revenue, advertising and print sales. It also includes newsletters, customer magazines produced for businesses and radio and TV guides. The word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles.
They are generally financed by advertising. A paid circulation is when the magazine is sold to readers for a price and an unpaid circulation is when there is no cover price and issues are given away.
Factors influencing the location of the industry's activities include the distribution for the population and economic activity, particularly in the entertainment, fashion and advertising industries. As a result of these factors, businesses in the UK Magazine Publishers industry are concentrated around London. London accounts for 30.2% of establishments, largely as a result of the concentration of associated industries in and around the city.
The industry statistics and market size date as concluded a revenue of the magazine industry accounts for £6 billion with an employment of over 38,000 jobs within nearly 2,700 businesses.
Q magazine is the essential music guide with exclusive interviews from the biggest names in music. Kerrang magazine is the UK's biggest selling rock magazine and Mojo magazine covers the greatest music and artists from the past and present.
The top three selling magazine outside of the music genre are TV Choice with a statistic of newsstand single copy in 2015 of £1,276,045. The next top selling magazines are What’s on TV which is another TV times magazine and Take a Break which is associated as a womans weekly magazine.
In 2011, 152 magazines ceased operations and in 2012, 82 magazines were closed down.
Tuesday, 6 October 2015
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