Original Ideas Statement

The type of magazine I’m going to make is a music magazine aiming at the electronic dance genre including several other content pieces such as fashion and technology. I chose to add other content to the magazine so it keeps it interesting and isn’t just based around music. This also gives it a wider audience especially for gender roles and typically what each other likes. The intended target audience for the magazine is older teenagers (16+) up to anyone who is interested in this type of music which is most likely not those of the older generation (40+). I have chosen this type of genre because I like the genre itself and have a keen interest in making a magazine- designing it and replicating the joy and fun of this music through the content and style of it. People my age (older teenagers) tend to party and go out with mates sometimes to celebrate achievements or just to enjoy their youth and within those outings, there tend to be this type of music to get in the party mood and give that adrenaline.

Electronic Dance Music Magazine Questionnaire

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Information on Magazine Publishers

TimeInc is an American New York-based publishing company. It was founded in 1922 by Henry Luce and Briton Hadden. It publishes over 90 magazines including instyle and Entertainment Weekly. By the mid-1960s, Time Inc. was the largest and most prestigious magazine publisher in the world. President Franklin D. Roosevelt, aware that most publishers were opposed to him, issued a decree in 1943 that blocked all publishers and media executives from visits to combat areas. This lead to recommendations from Time Inc. based on how it delivered magazines led to the introduction of ZIP codes by the United States Post Office in 1963. In 2008, Time Inc. launched Maghound, an internet-based magazine membership service that featured approximately 300 magazine titles from both Time Inc. brands and external publishing companies. To this day the company is headquartered in New York City by the CEO Joseph A.Ripp.

Bauer Media Group is a large European-based media company with a multi-platform surface from locations across the UK. This company was founded in 1875 and has been carried on over the years by generations of the Bauer family. In the UK there are two divisions of the Bauer Media Group. The company which is formerly headquartered in Germany manages over 600 magazine brands, over 400 digital products and 50 radio and TV stations around the world. There workforce across 17 countries consist of over 11.000 employees developing services for marketing, distribution, print shops and postal. The original UK business trades as H Bauer Publishing under CEO David Goodchild and there other division is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan. H Bauer publishes brands and includes companies like Women’s Weekly and TV listings such as Take a Break. The Bauer Media Group acquired a collection of media brands. This includes heat and Grazia as well as the company having  50% stake in the British television company Box Television, the other half owned by Channel 4 including TV channels KISS FM UK and Magic. In 2013 they made a revenue of approximately 2.4 billion euros (1.7 billion pounds).

Condé Nast is a mass media company, a division of Advance Publications (an American Media Company). The company was founded in 1909 by Condé Montrose Nast and has been owned and operated by the Newhouse family since 1959.
The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media and its portfolio of comprehensive fashion journalism brands including Beauty Inc.
Condé Nast is generally treated to be the originator of the "class publication," a type of magazine focused on a distinct social group or interest instead of targeting the largest potential readership. Condé Nast magazines focuses on a variety of subjects, including travel, food, home, culture, and other interests. Fashion and Lifestyle consist for most of their publications and digital assets so they focus on this larger section than the others.
The company attracts more than 164 million consumers across its 20 print and digital media brands. Condé Nast became the first publisher of an overseas edition of an existing magazine. They became committed to publishing the magazines at the highest of quality and even carried on those high standards during the Great Depression, when Condé Nast introduced innovative typography, design and colour. In May 2011, Condé Nast was the first major publisher to distribute subscriptions for the iPad.

 

 

 

 

 

 

 

 

 

 

 

Target Audience Mood Board

For the target audience mood board, I decided to have a range of images which relate to the genre of electronic dance music for the older teenagers and young adults between 20s and 30s. My intentions for the product are to involve various pieces of content that will attract the target audience showcasing new talent of artists and upcoming gigs as well as savings on hotels and booking flights to party islands. On the mood board, there are pictures and names of different artists that are under this type of genre as well as radio stations playing their tracks so people know of them and the songs they produce. These radio stations (KISS, 4music) are aimed towards this target audience and play daily. Many people of the younger generation like to let loose and party especially when they listen to this type of music and if they are celebrating turning 18 or passing their exams, it can be a way to release stress and make memories. Lastly, this music is becoming a hit around the world and is evolving from the latest releases being remixed ready as party anthems so they are more energetic and make people want to dance as suggested by the genre title.

Advertisers Mood Board

For the advertisers mood board, I decided to aim at companies which are most popular for the younger generation. Many people say the younger generation is ‘the future’ which of course we are and many things are evolving from the use of technology and the latest trends of fashion. As my magazine is focusing on electronic dance music, it can be obvious that this magazine would not be bought by someone over the age of 40 because going clubbing and experimenting with fashion is not something that generation does but is more known to people aged from older teenagers to maybe mid 30s. Travelling companies such as Thomas Cook and Easyjet are associated with young people travelling to different gigs, club nights and holidays to party away from home giving them vast opportunities to do what they love. There are also social networking companies which are used by everyone but more with younger people as they are more experienced with this type of technology and tend to use it more as they are more outgoing than those of the older generation. As it is shown on the mood board, there are various food companies as the younger generation tends to go to easy and fast eating places for cheaper food and better taste. I intend my product to advertise different clothing and food companies for discounts or vouchers as well as the content for the genre of the magazine, this is why this mood board is displaying logos which relate to these choices.

Analysing magazines front cover, contents page and feature article

College Questionnaire Analysis

            A questionnaire was created and 20 people were surveyed using 10 questions covering what they would like featured and on a college magazine. The results came back and statistics showed that 90% of people do not read the college magazine which unfortunately shows that this product would not work therefore we would need to encourage students to buy it and feature content that would interest them enough to make them get one. I found out the top colours people would be attracted to on the front cover is black, blue, red, green and white. I identified that the time period for each issue to be published was 20% every fortnight, 30% surveyed monthly and 30% every term, these results are very broad as the percentages are too close so it would come down to the amount every year. For example, there would be 3 a year if it was published every term but 10 a year roughly if it was every month therefore more profit. However, 40% of people surveyed that they are not prepared to pay for it yet 20% said they were prepared to pay 50p. The top features people would want in the magazine are music, food (which could be for vouchers), fashion (e.g. trendy college wear), competitions and revision advice/tips. Additionally I found out 95% of people surveyed yes as in they would want free stuff to be included in the magazine so this gives a good reason for a price to be put on the magazine. I discovered that 70% of people surveyed either a student or students work to be featured on the front cover- this gives a chance for any art subject students to display their work and show their achievements. A question was asked as to whether they would want the magazine to be multi-platform and 80% said yes, so this gives a good idea to add a web address on the contents page. 75% of people said yes to including advertising in this magazine, this is a good way to get businesses involved for more resources and profit. Finally, the majority of the people said they would want the magazine distributed in the reception area or the coffee shop in the college.

Questionaire

Do you read the student magazine?

    Yes

    No

What three colours would attract you to a magazine front cover?

1)                                   2)                                  3)

How often would you like the magazine published?

    Weekly

    Fortnight

    Monthly

    Half-Term

    Term

How much would you pay for a college magazine?

     Nothing

     25p

     50p

     £1

     £2

What would you like in the college magazine?

    Health Advice                        Music

    Problem page                        Fashion

    Revision Advice                     Technology

    College Events                      News

    Competitions                         Food

Would free stuff encourage you to buy the magazine?

    Yes

    No

What images would you like on the front cover?

    Student

    Students work

    Teacher

    Other

Would you like the magazine to be multi-platform?

    Yes

    No

Do you want advertising in the magazine?

    Yes

    No

Where would you like the magazine distributed?

College Magazine Analysis

On this front cover for the College Magazine is a man all dressed in white, along with the background that is monochromatic, this gives a dull feel, however with the colours on top it purposely makes them stand out. There are 4 colours featured on the front keeping it simple and less confusing for the readers.

The masthead is bold and thick font all in caps locks and the colour orange, this colour doesn’t contrast any of the other colours but would stand out from a distance. The masthead is in fact taking up to lines because at the end of the word underneath is the word ‘lifestyle’ in a subtle font and colour. Some of the masthead has been covered by the man in the main image, however people would still know what this magazine is if they are a regular buyer because the font and style would always be consistent throughout all of the issues. Even if they weren’t a regular buyer, you can still make out what the masthead says.

There are many cover lines on both sides, some relating to college life, some to do with fashion while other parts are sport based, and this makes it suitable to the target audience which would be college students. There are lots of cover lines so there is a lot keeping the students up to date if they haven’t already with their work. There is no main cover line which can be chosen at obvious choice because they are all different sized fonts and of the four colours because there are so many different articles and information that would appeal to any type of college student.

This magazine is based on summer style which comes out yearly every summer season because there is no specific date to which exact month of the year.

Analysis of Q Magazine

Founders Mark Ellen and David Hepworth were shocked by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs. 

Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing. 

Q now distributes there magazine monthly to the consumers.

In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue but the name was changed so that it wouldn't be mistaken for a snooker magazine. Another reason is that a single-letter title would be more prominent on newsstands. 

In January 2008 EMAP sold its consumer magazine titles, including Q, to the Bauer Media Group.

The magazine has an extensive review section. There features also include new releases (music), reissues (music), music compilations, film and live concert reviews, as well as radio and television reviews. Much of the magazine is devoted to interviews with popular musical artists. The median age of the consumer is 34 years old, so this magazine is more aimed towards the older generation especially because the founders were shocked that a generation of older music buyers were ignored before they started this magazine.

Q has aspects of multi-platform including its own website and after a few years as a radio jukebox, Q radio launched in June 2008 as a full service radio station with a complete roster, however in mid-2013 the station was closed after owners Bauer media decided to use the station's bandwidth on various platforms (DAB, Digital TV) to launch Kisstory. There was formerly a Q TV television channel in the UK but this closed on 3 July 2012.^[7]

Q also holds a yearly awards ceremony called the Q Awards.

Overview of the Magazine Industry RESUBMISSION

The magazine industry produces and distributes magazines in format of print and electronic format, including on the internet.

The industry is split between consumer-targeted magazines, which comprise about two-thirds of the industry, and professional periodicals, which make up the remaining third. The industry's two main sources of revenue, advertising and print sales. It also includes newsletters, customer magazines produced for businesses and radio and TV guides. The word "magazine" refers to a collection or storage location. In the case of written publication, it is a collection of written articles.

They are generally financed by advertising. A paid circulation is when the magazine is sold to readers for a price and an unpaid circulation is when there is no cover price and issues are given away.

Factors influencing the location of the industry's activities include the distribution for the population and economic activity, particularly in the entertainment, fashion and advertising industries. As a result of these factors, businesses in the UK Magazine Publishers industry are concentrated around London. London accounts for 30.2% of establishments, largely as a result of the concentration of associated industries in and around the city.

The industry statistics and market size date as concluded a revenue of the magazine industry accounts for £6 billion with an employment of over 38,000 jobs within nearly 2,700 businesses.

Q magazine is the essential music guide with exclusive interviews from the biggest names in music. Kerrang magazine is the UK's biggest selling rock magazine and Mojo magazine covers the greatest music and artists from the past and present. 

The top three selling magazine outside of the music genre are TV Choice with a statistic of newsstand single copy in 2015 of £1,276,045. The next top selling magazines are What’s on TV which is another TV times magazine and Take a Break which is associated as a womans weekly magazine. 

In 2011, 152 magazines ceased operations and in 2012, 82 magazines were closed down.

Preliminary Task- College Magazine

Front Cover Page

 

 

 

 

Contents Page