For the target audience mood board, I decided to have a range of images which relate to the genre of electronic dance music for the older teenagers and young adults between 20s and 30s. My intentions for the product are to involve various pieces of content that will attract the target audience showcasing new talent of artists and upcoming gigs as well as savings on hotels and booking flights to party islands. On the mood board, there are pictures and names of different artists that are under this type of genre as well as radio stations playing their tracks so people know of them and the songs they produce. These radio stations (KISS, 4music) are aimed towards this target audience and play daily. Many people of the younger generation like to let loose and party especially when they listen to this type of music and if they are celebrating turning 18 or passing their exams, it can be a way to release stress and make memories. Lastly, this music is becoming a hit around the world and is evolving from the latest releases being remixed ready as party anthems so they are more energetic and make people want to dance as suggested by the genre title.
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