Advertisers Mood Board

For the advertisers mood board, I decided to aim at companies which are most popular for the younger generation. Many people say the younger generation is ‘the future’ which of course we are and many things are evolving from the use of technology and the latest trends of fashion. As my magazine is focusing on electronic dance music, it can be obvious that this magazine would not be bought by someone over the age of 40 because going clubbing and experimenting with fashion is not something that generation does but is more known to people aged from older teenagers to maybe mid 30s. Travelling companies such as Thomas Cook and Easyjet are associated with young people travelling to different gigs, club nights and holidays to party away from home giving them vast opportunities to do what they love. There are also social networking companies which are used by everyone but more with younger people as they are more experienced with this type of technology and tend to use it more as they are more outgoing than those of the older generation. As it is shown on the mood board, there are various food companies as the younger generation tends to go to easy and fast eating places for cheaper food and better taste. I intend my product to advertise different clothing and food companies for discounts or vouchers as well as the content for the genre of the magazine, this is why this mood board is displaying logos which relate to these choices.