Original Ideas Statement

The type of magazine I’m going to make is a music magazine aiming at the electronic dance genre including several other content pieces such as fashion and technology. I chose to add other content to the magazine so it keeps it interesting and isn’t just based around music. This also gives it a wider audience especially for gender roles and typically what each other likes. The intended target audience for the magazine is older teenagers (16+) up to anyone who is interested in this type of music which is most likely not those of the older generation (40+). I have chosen this type of genre because I like the genre itself and have a keen interest in making a magazine- designing it and replicating the joy and fun of this music through the content and style of it. People my age (older teenagers) tend to party and go out with mates sometimes to celebrate achievements or just to enjoy their youth and within those outings, there tend to be this type of music to get in the party mood and give that adrenaline.

Electronic Dance Music Magazine Questionnaire

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Information on Magazine Publishers

TimeInc is an American New York-based publishing company. It was founded in 1922 by Henry Luce and Briton Hadden. It publishes over 90 magazines including instyle and Entertainment Weekly. By the mid-1960s, Time Inc. was the largest and most prestigious magazine publisher in the world. President Franklin D. Roosevelt, aware that most publishers were opposed to him, issued a decree in 1943 that blocked all publishers and media executives from visits to combat areas. This lead to recommendations from Time Inc. based on how it delivered magazines led to the introduction of ZIP codes by the United States Post Office in 1963. In 2008, Time Inc. launched Maghound, an internet-based magazine membership service that featured approximately 300 magazine titles from both Time Inc. brands and external publishing companies. To this day the company is headquartered in New York City by the CEO Joseph A.Ripp.

Bauer Media Group is a large European-based media company with a multi-platform surface from locations across the UK. This company was founded in 1875 and has been carried on over the years by generations of the Bauer family. In the UK there are two divisions of the Bauer Media Group. The company which is formerly headquartered in Germany manages over 600 magazine brands, over 400 digital products and 50 radio and TV stations around the world. There workforce across 17 countries consist of over 11.000 employees developing services for marketing, distribution, print shops and postal. The original UK business trades as H Bauer Publishing under CEO David Goodchild and there other division is known as Bauer Media (Bauer Consumer Media Ltd) with CEO Paul Keenan. H Bauer publishes brands and includes companies like Women’s Weekly and TV listings such as Take a Break. The Bauer Media Group acquired a collection of media brands. This includes heat and Grazia as well as the company having  50% stake in the British television company Box Television, the other half owned by Channel 4 including TV channels KISS FM UK and Magic. In 2013 they made a revenue of approximately 2.4 billion euros (1.7 billion pounds).

Condé Nast is a mass media company, a division of Advance Publications (an American Media Company). The company was founded in 1909 by Condé Montrose Nast and has been owned and operated by the Newhouse family since 1959.
The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. The company also owns Fairchild Fashion Media and its portfolio of comprehensive fashion journalism brands including Beauty Inc.
Condé Nast is generally treated to be the originator of the "class publication," a type of magazine focused on a distinct social group or interest instead of targeting the largest potential readership. Condé Nast magazines focuses on a variety of subjects, including travel, food, home, culture, and other interests. Fashion and Lifestyle consist for most of their publications and digital assets so they focus on this larger section than the others.
The company attracts more than 164 million consumers across its 20 print and digital media brands. Condé Nast became the first publisher of an overseas edition of an existing magazine. They became committed to publishing the magazines at the highest of quality and even carried on those high standards during the Great Depression, when Condé Nast introduced innovative typography, design and colour. In May 2011, Condé Nast was the first major publisher to distribute subscriptions for the iPad.

 

 

 

 

 

 

 

 

 

 

 

Target Audience Mood Board

For the target audience mood board, I decided to have a range of images which relate to the genre of electronic dance music for the older teenagers and young adults between 20s and 30s. My intentions for the product are to involve various pieces of content that will attract the target audience showcasing new talent of artists and upcoming gigs as well as savings on hotels and booking flights to party islands. On the mood board, there are pictures and names of different artists that are under this type of genre as well as radio stations playing their tracks so people know of them and the songs they produce. These radio stations (KISS, 4music) are aimed towards this target audience and play daily. Many people of the younger generation like to let loose and party especially when they listen to this type of music and if they are celebrating turning 18 or passing their exams, it can be a way to release stress and make memories. Lastly, this music is becoming a hit around the world and is evolving from the latest releases being remixed ready as party anthems so they are more energetic and make people want to dance as suggested by the genre title.

Advertisers Mood Board

For the advertisers mood board, I decided to aim at companies which are most popular for the younger generation. Many people say the younger generation is ‘the future’ which of course we are and many things are evolving from the use of technology and the latest trends of fashion. As my magazine is focusing on electronic dance music, it can be obvious that this magazine would not be bought by someone over the age of 40 because going clubbing and experimenting with fashion is not something that generation does but is more known to people aged from older teenagers to maybe mid 30s. Travelling companies such as Thomas Cook and Easyjet are associated with young people travelling to different gigs, club nights and holidays to party away from home giving them vast opportunities to do what they love. There are also social networking companies which are used by everyone but more with younger people as they are more experienced with this type of technology and tend to use it more as they are more outgoing than those of the older generation. As it is shown on the mood board, there are various food companies as the younger generation tends to go to easy and fast eating places for cheaper food and better taste. I intend my product to advertise different clothing and food companies for discounts or vouchers as well as the content for the genre of the magazine, this is why this mood board is displaying logos which relate to these choices.

Analysing magazines front cover, contents page and feature article