A questionnaire was created and 20
people were surveyed using 10 questions covering what they would like featured
and on a college magazine. The results came back and statistics showed that 90%
of people do not read the college magazine which unfortunately shows that this
product would not work therefore we would need to encourage students to buy it
and feature content that would interest them enough to make them get one. I
found out the top colours people would be attracted to on the front cover is
black, blue, red, green and white. I identified that the time period for each
issue to be published was 20% every fortnight, 30% surveyed monthly and 30%
every term, these results are very broad as the percentages are too close so it
would come down to the amount every year. For example, there would be 3 a year
if it was published every term but 10 a year roughly if it was every month
therefore more profit. However, 40% of people surveyed that they are not
prepared to pay for it yet 20% said they were prepared to pay 50p. The top
features people would want in the magazine are music, food (which could be for
vouchers), fashion (e.g. trendy college wear), competitions and revision advice/tips.
Additionally I found out 95% of people surveyed yes as in they would want free
stuff to be included in the magazine so this gives a good reason for a price to
be put on the magazine. I discovered that 70% of people surveyed either a
student or students work to be featured on the front cover- this gives a chance
for any art subject students to display their work and show their achievements.
A question was asked as to whether they would want the magazine to be
multi-platform and 80% said yes, so this gives a good idea to add a web address
on the contents page. 75% of people said yes to including advertising in this
magazine, this is a good way to get businesses involved for more resources and
profit. Finally, the majority of the people said they would want the magazine
distributed in the reception area or the coffee shop in the college.
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